Fred Brooks Wired 18.08

http://www.wired.com/magazine/2010/07/ff_fred_brooks/

 

The Design of Design

But surely The Design of Design is about creating better processes for great designers?

Brooks: The critical thing about the design process is to identify your scarcest resource. Despite what you may think, that very often is not money. For example, in a NASA moon shot, money is abundant but lightness is scarce; every ounce of weight requires tons of material below. On the design of a beach vacation home, the limitation may be your ocean-front footage. You have to make sure your whole team understands what scarce resource you’re optimizing.  

 

 

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